Building E-commerce Growth End to End
- Client: Zelixon
- Year: 2024
- Service: SEO & Google Ads Management
- Industry: E-commerce (Sunflower Oil)
Overview
Zelixon is a Shopify-based e-commerce brand specializing in premium quality sunflower oil. Despite having a functional website and quality products, the brand struggled with low organic visibility, inconsistent traffic, and underperforming paid campaigns.
Our objective was to build a complete digital growth strategy — improving organic rankings across product and category pages while simultaneously launching high-converting Google Ads campaigns including Search and Performance Max.
We focused on driving targeted traffic, increasing conversions, and improving return on ad spend (ROAS) while strengthening long-term organic growth.
Finial Results Of the Project
- Organic Traffic Increased by 82%
- Keyword Rankings Improved Across Core Product Terms
- Conversion Rate Improved by 64%
- Cost Per Conversion Reduced by 38%
- Return on Ad Spend (ROAS) Reached 3.8x
- Overall Revenue Growth of 71%
Branding Design
Business
By combining strategic SEO with data-driven Google Ads management, Zelixon established a stronger digital presence in the competitive edible oil market. The integrated marketing approach not only increased short-term sales but also built long-term organic authority.
The project highlights how a well-structured Shopify SEO strategy paired with optimized Search and Performance Max campaigns can significantly accelerate e-commerce growth and profitability.